For Immediate Release:
July 16, 2010

For more information, contact:
Francine Patella Ryan
ESL Public Affairs Manager
fpatella@esl.org
585.336.1089 or 585.261.6220 (cell)

ESL FEDERAL CREDIT UNION MARKETING TEAM RECEIVES BRONZE TELLY

Rochester, New York... The marketing team at ESL Federal Credit Union received a Bronze Telly for Excellence in the production and airing of its television spot "Conversations", which ran locally from October-November 2009. The 30 second commercial supported the ESL Free Checking promotion, which was running during that time.

The Telly Awards is an international competition, which receives more than 13,000 entries each year from among 50 states and five continents. Work is judged by category, against all other entrants in that category rather than by region. Winning entries receive either a silver or bronze Telly. Although there are multiple winners in either of the two categories, less the five percent are winning entries. This year marked the 31st year of the awards program.

Established in 1978, the Telly Awards honor the best in local, regional and cable television commercials and programming, film production and website work. Its mission is to strengthen the visual arts community by inspiring, promoting and supporting creativity.

Founded by George Eastman in 1920, ESL Federal Credit Union is a full-service financial institution with $3.9 billion in assets. ESL employs more than 600 people locally and has more than 300,000 members world-wide. Access to the credit union includes 20 branch locations and more than 42 ATM locations, a Tele-Banking Center, and Internet and online banking channels. The company is headquartered at 225 Chestnut Street, in Rochester, and can be found on the Internet at www.esl.org.