For Immediate Release:
July 23, 2009

For more information, contact:
Francine Patella Ryan
fpatella@esl.org
585.336.1089 or 585.261.6220 (cell)

ESL FEDERAL CREDIT UNION NAMED PRESENTING SPONSOR
OF THE FINGER LAKES RIESLING FESTIVAL

Rochester, New York... On August 15-16, area wineries, restaurants, farmers, artists and musicians will join together for the inaugural Finger Lakes Riesling Festival, "A Mile of Family Fun". And, ESL Federal Credit Union is proud to announce that it is the presenting sponsor for this year's event.

With more than 10,000 visitors expected, there is something for everyone at the Festival, which will be held along Lakeshore Drive and Pier in Canandaigua. The event will feature a wine garden, showcasing 24 area wineries; a special farm market displaying area fruits, vegetables, and flowers; an arts and crafts show and sale; live music provided by the Campbell Brothers, Nik and the Nice Guys, Coda Combo, JazNik, Johnny Bauer, and the Skycoasters; and food demonstrations. For the younger members of the family, there is a super-sized bounce house, arts and crafts and more at the Lakeside Kids' Event Area, and for teens, there are large-scale video game contests, magic and juggling instruction and music challenges in the Teen Tent. Seniors will find an art show, putting contest and free massages in the Legacy Senior Living Tent.

"We are pleased to be the presenting sponsor of this year's Finger Lakes Riesling Festival," said Dave Fiedler, ESL's President/CEO. "Events such as the festival help enrich the quality of life we enjoy in the greater Rochester area. We look forward to what will be a great family summertime event."

Admission to the festival is free. However, donations will be accepted throughout the event and will be required to enter the Wine Garden. A portion of the event's proceeds will be donated to the Canandaigua YMCA Capital Campaign.

Parking will be available in the Parkway Plaza, former Wegman's Plaza, and the CMAC parking lot at Finger Lakes Community College. A free shuttle service for festival goers, who park in the CMAC parking lot, will be available.

Founded by George Eastman in 1920, ESL is a full-service financial institution with $3.6 billion in assets. ESL employs more than 600 people locally and has more than 292,000 members world-wide. Access to the credit union includes 18 branch locations and more than 40 ATM locations, a Telebanking Center and Internet and online banking channels. The company is headquartered at 100 Kings Highway South in Rochester and can be found on the internet at www.esl.org.

Held in one of the top performing viniculture regions of the regions, the Finger Lakes Riesling Festival, "a mile of family fun", was founded to celebrate the grape harvest and to enjoy the food and culture that make the Finger Lakes Region a unique place to work and visit. For more information regarding the festival, please visit www.RieslingFestival.com.