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ESL Federal Credit Union Announces New Vice President/Director of Mortgage Lending

The hire of Tony Holmes is the latest investment in the credit union’s growing mortgage business.

Rochester, NY — ESL Federal Credit Union announces the addition of Tony Holmes as the credit union’s vice president/director, mortgage lending. Holmes joins the ESL team with more than 15 years’ experience in the banking industry. He spent seven years at JP Morgan Chase in leadership roles in Digital Mortgage, Home Equity Strategy, Private Client Mortgage, Credit Policy, and Credit Risk. Most recently, Holmes worked at Bank of America as a senior vice president, sales production executive.

Holmes will oversee ESL teams responsible for mortgage sales, underwriting, processing, and loan closing activities within the credit union. He will also work closely with internal stakeholders related to product management, secondary mortgage market, and mortgage servicing opportunities within the ESL portfolio.

The addition of Holmes is another example of ongoing investments into the credit union’s Mortgage business. Other recent strategic investments include the additions to the mortgage originations team to further serve homebuyers, introduction of a state-of-the-art mortgage originations system, and numerous additional full-time mortgage positions. Collectively, these additions support the significant growth of the ESL refinance and home purchase financing volumes.

“Our mortgage lending efforts are a critical component of our vision to bolster our position as the premier financial services provider for Greater Rochester,” said David Brooks, Senior Vice President/Director, Banking Services, ESL Federal Credit Union. “Tony is a welcome addition to the team as ESL continues to increase our investments in our mortgage offerings, services and personnel in order to assist with growing demand while continuing to provide a superior experience to our customers.”

“The addition of Tony to our team, as well as recent increased investments in our mortgage business are clear examples of how we at ESL can continue to help the Greater Rochester region thrive and prosper through homeownership,” said Faheem Masood, President and CEO, ESL Federal Credit Union.

Local mortgage volume for ESL was more than $212 million in 2019, nearly a 70% lift from 2018 volumes of $124 million. ESL has been named Rochester’s Choice for Mortgage Lending four years in a row by the Democrat & Chronicle.

Additional background
Holmes holds a Bachelor of Business Administration from Temple University and a Master of Business Administration from La Salle University. Holmes also is a Certified Mortgage Banker (CMB) as well as an Accredited Mortgage Professional (AMP). Holmes has previously served on boards of community based organizations in Philadelphia, including the United Way of Greater Philadelphia and Big Brothers Big Sisters Independence Region. He is most recently a resident of Brooklyn, New York and is in the process of relocating to the Rochester region with his wife, and two children.

About ESL Federal Credit Union

With 100 years of locally-owned history, ESL Federal Credit Union serves as a full-service financial institution to more than 370,000 members. Founded in 1920, the company provides personal banking, business banking, mortgage services, and wealth management services through its locally-based 22 branch network, telephone, mobile, online and live chat center.

The Rochester-based financial institution employs more than 850 people in in the Greater Rochester area and holds more than $6.9 billion in assets. Since 1996, ESL has paid out 25 consecutive Owners’ Dividends to its members totaling more than $170 million. The company has appeared on the Great Place to Work® Best Small & Medium Workplaces list for nine years since 2010. ESL Federal Credit Union is headquartered at 225 Chestnut Street, in Rochester, and can be found online at

Find and connect with ESL on Twitter (@ESLFCU) and

For more information, contact:

Rich Pulvino, APR
Vice President/Director, Corporate Communications