Skip To Content

Local Focus

We’re the largest, locally led financial services organization in the Greater Rochester area. And our entire history revolves around serving people who live and work here. No question about it. Our local focus is a big benefit to our members and business clients. In fact, it’s one of the major reasons why we answer to you.

Let’s turn back the clock. ESL was founded more than 90 years ago by George Eastman, one of the most important business leaders and philanthropists of the twentieth century. Since that time we’ve grown to become a leading financial services organization, one of the top employers in the Greater Rochester area, and a powerful force for community progress. After all, we invest in the community through sponsorships.

We promote local philanthropy through the efforts of the ESL Charitable Foundation. And we help our members and business clients achieve their goals by putting our own resources to work right here in our home. So if you’re looking for a hometown bank truly dedicated to Greater Rochester, here’s a simple suggestion: Come to ESL.

  • Individuals & Families

    Here’s why our 100% local focus is good news for you and your family.

    We make banking easy, convenient, and enjoyable for you.

    • Our extensive network stretches from Rochester to Geneseo and Batavia to Newark. So you can always find an ESL branch or ATM close to you.
    • Our call center is staffed by helpful ESL employees based right here in Rochester. So you’ll always get information and answers that are accurate, up-to-date, and easy to understand.
    • Looking for sound investment and wealth management advice and services? No problem. You can get the professional assistance you need in any branch, thanks to the partnership between ESL Investment Services, LLC, and our branch-based support staff.
    • Whenever you apply for a loan, credit line, or mortgage, you can rest assured that each and every decision will be made right here in Rochester.
    • Our efforts to deliver the best possible customer experience have helped us win the Democrat & Chronicle Rochester’s Choice Award in the Bank/Trust Company category every year since 2002. So you can count on great service when you come to ESL.

    We’re committed to your community. Because it’s our community, too.

    • Whenever you contact ESL, you’re dealing with thoroughly professional people who share a deep commitment to this community.
    • We play a vital role in the local economy by lending money to both individuals and our business clients. It’s all part of our effort to help our members achieve their goals.
    • Every year we invest time, money, and resources in this community through our sponsorships and the philanthropic efforts of the ESL Charitable Foundation. So when you bank with us, you prove your commitment to the Greater Rochester community, too.

    For more information:

  • Local Business

    Here are some of the benefits of working with a business banking partner dedicated to your community.

    Commitment you can count on, day in and day out. At ESL, our interest in the local business community never wavers. So you don’t run the risk of working with partners who shift their focus to other geographical areas when their business model changes.

    100% local decision-making. When you’re applying for strategic financing for your business, it’s important to make sure that loan decisions are made by people who truly understand your business and the local economy. Here’s another important advantage.

    Consistent lending capacity. At ESL, we’re not “here today and gone tomorrow.” Instead, we’ve made a long-term commitment to businesses in Greater Rochester. So whether you’re involved in an entrepreneurial start-up, a growing small business, or a large corporation with thousands of employees, you can count on ESL to help you move forward with your projects. And reach the next level of success. 

    Personal assistance from business banking professionals who live and work here. Our team of Relationship Managers has more than 150 years of combined experience in helping local businesses achieve their goals. They also bring something else to the table: an in-depth understanding of the Rochester market and the industries that operate here.

    You’ll also find that these outstanding professionals wholeheartedly believe that the success of local businesses is vital to the future of our community. And that’s one of the most important reasons why you can count on your ESL Relationship Manager to go the extra mile for you.

    For more information: