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Local Focus

We’re the largest, locally led financial services organization in the Greater Rochester area. And our entire history revolves around serving people who live and work here. No question about it. Our local focus is a big benefit to our members and business clients. In fact, it’s one of the major reasons why we answer to you.

Let’s turn back the clock. ESL was founded more than 100 years ago by George Eastman, one of the most important business leaders and philanthropists of the twentieth century. Since that time we’ve grown to become a leading financial services organization, one of the top employers in the Greater Rochester area, and a powerful force for community progress. After all, we invest in the community through sponsorships.

We promote local philanthropy through our Community Impact efforts. And we help our members and business clients achieve their goals by putting our own resources to work right here in our home. So if you’re looking for a hometown bank truly dedicated to Greater Rochester, here’s a simple suggestion: Come to ESL.