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ESL Federal Credit Union Announces Two New Vice President/Directors

Rochester, NY — ESL Federal Credit Union announces two new employee promotions to its senior management team:

  • James Miller has been named vice president/director, mortgage lending
  • Michael Prince has been named vice president/director, digital engagement

Miller will oversee the continued investments into the credit union’s Mortgage business. This includes leadership over ESL teams responsible for mortgage sales, underwriting, processing, and loan closing activities. Miller will also work closely with internal stakeholders related to product management, secondary mortgage market, and mortgage servicing opportunities within the ESL portfolio.

In the newly created role, Prince will be responsible for leading ESL’s efforts to provide a robust and aligned digital member experience, and advance member engagement with digital products and services. This includes working with all member-facing teams to incorporate digital tools and services, and deliver continued exceptional experiences for members.

“ESL has made significant investments in both our mortgage and digital businesses in recent years,” said Faheem Masood, ESL president & CEO. “We’re excited to have Jim and Mike’s leadership to reinforce our commitment in providing superior experiences for all our customers through these critical channels.”

Additional background

ESL welcomed Miller in 2015 as district manager for the credit union’s Westside district and holds more than 20 years’ experience in banking. Miller holds a bachelor’s degree from Southern New Hampshire University, and a graduate of the 2018 Leadership Rochester program. He also is an active volunteer with the United Way of Greater Rochester and Foodlink.

Amassing more than 20 years’ of banking leadership, Prince originally joined the ESL team in 2016 as retail banking sales coach, and assumed the role of Eastside district manager in 2018. Prince holds a bachelor’s degree in mathematics and a master’s degree in business administration from Rochester Institute of Technology. He also is a graduate of the Consumer Bankers Association’s executive banking school. Prince volunteers his time with the Willie Bee Foundation, Junior Achievement, and Foodlink.

About ESL Federal Credit Union

With more than 100 years of locally owned history, ESL Federal Credit Union serves as a full-service financial institution to more than 382,000 members and 12,800 businesses. Founded in 1920, the company provides personal banking, business banking, mortgage services, and wealth management services through its locally-based 23 branch network, telephone, mobile, online, and live chat center.

The Rochester-based financial institution employs more than 870 people in the Greater Rochester area and holds more than $8.4 billion in assets. Since 1996, ESL has paid out 26 consecutive Owners’ Dividends to its members totaling more than $185 million. Since the creation of its Community Impact initiative in 2018, ESL has reinvested more than $40 million in grants throughout the community. The company has appeared on the Great Place to Work® Best Small & Medium Workplaces list for 11 years since 2010. ESL Federal Credit Union is headquartered at 225 Chestnut Street, in Rochester, and can be found online at

Find and connect with ESL on Twitter (@ESLFCU) and

For more information, contact:

Rich Pulvino, APR
Vice President/Director, Corporate Communications