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ESL Federal Credit Union Names Jana Velazquez as Branch Manager of its Lake Avenue Office

Rochester, NY — ESL Federal Credit Union recently named Jana Velazquez as branch manager of its Lake Avenue Office in the City of Rochester’s Edgerton Neighborhood. In her new position, Velazquez will oversee all branch operations, loans and deposits, cash management, compliance, staff development, and coaching for the Lake Avenue branch team.

Velazquez holds more than 16 years’ experience in banking in financial service and first joined the ESL team in 2007. She previously held roles as teller, member associate, relationship banker, and most recently served as assistant branch manager.

About ESL Federal Credit Union

With more than 100 years of locally owned history, ESL Federal Credit Union serves as a full-service financial institution to more than 405,000 members and 15,900 businesses. Founded in 1920, the company provides personal banking, business banking, mortgage services, and wealth management services through its locally based 24-branch network; telephone, mobile and online banking; and live chat center.

The Rochester-based financial institution employs approximately 900 people in the Greater Rochester area and holds more than $9 billion in assets. Since 1996, ESL has paid out 28 consecutive Owners’ Dividends to its members totaling more than $265 million. Since the creation of its Community Impact initiative in 2018, ESL has reinvested more than $100 million in grants throughout the community. The company has appeared on Great Place to Work® lists since 2010. ESL Federal Credit Union is headquartered at 225 Chestnut Street, in Rochester, and can be found online at

For more information, contact:

Rich Pulvino, APR
VP/Director, Marketing