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ESL Federal Credit Union Names Latoya Sneed as Branch Manager of its Goodman Street Office in the Beechwood Neighborhood

Rochester, NY — ESL Federal Credit Union recently announced the promotion of Latoya Sneed to Branch Manager of its Goodman Office. In her new position, Latoya will oversee and coordinate the operations for the 24th ESL branch in the Greater Rochester area.

Latoya Sneed

Latoya joined ESL in 2017, holding roles as Telebanker, Team Lead in the ESL Contact Center, Relationship Banker, and Assistant Branch Manager. In her role as Branch Manager Latoya is responsible for overseeing all branch operations, loans, and deposits as well as staff development and coaching. Latoya has regularly volunteered at charter schools to help teach children about financial literacy.

About ESL Federal Credit Union

With more than 100 years of locally owned history, ESL Federal Credit Union serves as a full-service financial institution to more than 400,000 members and 15,500 businesses. Founded in 1920, the company provides personal banking, business banking, mortgage services and wealth management services through its locally based 23-branch network; telephone, mobile and online banking; and live chat center.

The Rochester-based financial institution employs approximately 900 people in the Greater Rochester area and holds more than $9 billion in assets. Since 1996, ESL has paid out 28 consecutive Owners’ Dividends to its members totaling more than $265 million. Since the creation of its Community Impact initiative in 2018, ESL has reinvested more than $90 million in grants throughout the community. The company has appeared on Great Place to Work® lists since 2010. ESL Federal Credit Union is headquartered at 225 Chestnut Street, in Rochester, and can be found online at

For more information, contact:

Rich Pulvino, APR
VP/Director, Marketing