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ESL Federal Credit Union Welcomes Tom Rogers as President & Chief Executive Officer

Tom Rogers officially steps into role of President and CEO after more than 13 years with the credit union.

Rochester, NY — ESL Federal Credit Union today welcomes Tom Rogers as president and CEO. Rogers steps into the role after more than 13 years with ESL, and succeeds previous president and CEO, Faheem Masood, who announced his impending retirement in October 2025. The ESL Board of Directors unanimously selected Rogers to lead the Rochester-based credit union.

Rogers began his tenure with ESL in 2013 as chief financial officer, with oversight of the finance accounting and treasury departments. In 2022, he rose to include the responsibilities of marketplace director with leadership of product development, marketing, retail banking, business banking, mortgage lending, and wealth management lines of business. Most recently he served as chief operating officer to guide the organization’s commitment to operational excellence.

“I’m pleased to lead ESL into the next chapter of growth and prosperity, while remaining true to our core values and commitment to delivering superior experiences,” said Tom Rogers, ESL president & CEO. “It’s a privilege to lead an organization so deeply committed to its mission, and I look forward to the work to support our customers, invest in our community, and create lasting connections across our service area.”

“Tom is an exemplary leader who lives the ESL core values throughout his work,” said Erin Tolefree, chair of the ESL Federal Credit Union Board of Directors. “On behalf of the board, we have full confidence Tom will continue to guide the organization through sustainable growth and build upon the strong foundation already in place.”

Before joining ESL in 2013, Rogers served as president and chief operating officer for Broadstone Real Estate, LLC. He holds a BS in Accounting from the State University of New York at Buffalo, and earned an MBA from the University of Rochester, William E. Simon Graduate School of Business. Rogers is also a Certified Public Accountant (CPA) in the State of New York.

Also active in the community, he volunteers his time across several boards including Geva Theatre Center, Junior Achievement of Central Upstate New York, and The Center for Governmental Research.

About ESL Federal Credit Union

With more than 100 years of locally owned history, ESL Federal Credit Union serves as a full-service financial institution to more than 465,000 members and 18,700 businesses. Founded in 1920, the company provides personal banking, business banking, mortgage services and wealth management services through its locally based 33-branch network; telephone, mobile and online banking; and live chat center.

The Rochester-based financial institution employs more than 1,000 people in the Greater Rochester and Finger Lakes region and holds more than $9.9 billion in assets. Since 1996, ESL has paid out 30 consecutive Owners’ Dividends to its members totaling more than $350 million. Since the creation of its Community Impact initiative in 2018, ESL has reinvested more than $173 million in grants throughout the community. The company has appeared on Great Place to Work® lists since 2010. ESL Federal Credit Union is headquartered at 225 Chestnut Street, in Rochester, and can be found online at www.esl.org.

For more information, contact:

Rich Pulvino, APR
Vice President/Director, Marketing
rpulvino@esl.org
585.336.1009