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ESL to Provide Financial Education Program for Flower City Habitat for Humanity

The Financial Education Program is a required part of the process for Flower City Habitat for Humanity homebuyers to move into their future homes.

Rochester, NY — ESL Federal Credit Union is honored to announce that it will be the Financial Education Program provider for Flower City Habitat for Humanity in 2019.

As part of the homebuyers’ process to move into their new Flower City Habitat homes, it is required that they complete a Financial Education Program that consists of six 60-90-minute classes over a six-week period. Once the program is completed, the homebuyers are one step closer to achieving their homeownership dreams.

“We are truly gratified to have ESL come alongside us in this manner as the impact on our homebuyers will be a lasting one,” said Matt Flanigan, CEO, Flower City Habitat for Humanity. “We’re proud of our long-term partnership with ESL and appreciate their generosity. We look forward to continuing to work together to achieve our Mission of building homeownership, communities, and hope.”

The first program in 2019 consists of eight Flower City Habitat homebuyers. The topics covered in the program help prepare these future homeowners for financial management issues that homebuyers often experience, including: budgeting, saving and investing, debt management and credit scores, and identity theft and predatory lending. The final class of the program is organized by Flower City Habitat and covers next steps for the homebuyers.

“Financial education builds the foundation for any homeowner,” said Malik Evans, Financial Wellness Manager, ESL Federal Credit Union. “Through education, homeowners can gain control over managing their finances so they can build their dream home. And while these classes provide a vital starting point, it is up to all of us to never stop learning and understanding how our finances impact our lives.”

Homebuyers in the program must contribute what Flower City Habitat calls “Sweat Equity” in order to earn and move into their new homes, which involves a minimum of 300 service hours. Sweat Equity activities include helping with construction on their future home, working in Flower City Habitat’s ReStore locations, speaking at Flower City Habitat events, volunteering with other community organizations, and the hours spent in the Home Maintenance and Financial Education Program classes. This timeframe—from the start of the program to moving into their new homes—often takes homebuyers about 12-18 months.

About ESL Federal Credit Union

With nearly 100 years of locally-owned history, ESL Federal Credit Union serves as a full-service financial institution to approximately 357,000 members world-wide. The company provides personal, business banking, and wealth management services through its locally-based 21 branch network, telephone, mobile, online, and live chat center.

The Rochester-based financial institution employs more than 800 people in Rochester, New York and holds $6.1 billion in assets. The company has appeared on the Great Place to Work® Best Small & Medium Workplaces list for eight years since 2010. ESL Federal Credit Union is headquartered at 225 Chestnut Street, in Rochester, and can be found on the Internet at

Find and connect with ESL on Twitter (@ESLFCU) and

About Flower City Habitat for Humanity

Flower City Habitat for Humanity (FCHH), founded in 1984, is a non-denominational Christian housing ministry dedicated to eliminating substandard and poverty housing in Rochester, NY. Since 1984, FCHH has built or renovated more than 240 homes with over 90 of these homes built within the JOSANA neighborhood. Visit:

For more information, contact:

Rich Pulvino, APR
Vice President/Director, Corporate Communications