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ESL Federal Credit Union Celebrates Opening of Goodman Branch

The financial institution hosted the ribbon cutting of its 24th branch in Greater Rochester

Rochester, NY — ESL Federal Credit Union celebrated the opening of its 24th branch today at 786 North Goodman Street in the Beechwood neighborhood of Rochester.

“The first few weeks of serving the residents and businesses in Beechwood and the surrounding neighborhoods has been wonderful,” said Marcelina Nobrega Courtney, Senior Vice President/Director, Retail Banking, ESL Federal Credit Union. “At ESL, our Purpose is to help our community thrive and prosper and providing convenient access to financial services and resources is vital in helping people achieve and manage their financial wellness.”

“We can’t have a more prosperous and equitable economy if everyone isn’t allowed a seat at the table. The new ESL Goodman branch will give more residents in the Beechwood neighborhood an opportunity to sit down and engage with a variety of financial services,” said Monroe County Executive Adam Bello. “This means more people having a chance to get help buying their first home or a new car or making plans for retirement—giving them more stability and a chance to move up in the world.”

“What we are witnessing today is symbolic and has the potential to be transformational. ESL can turn a site that has buried this neighborhood’s most insignificant and unused items deep into the ground,” said Beechwood Neighborhood Coalition President Kyle Crandall. “Using the original rock foundation, it is my hope and belief that ESL can offer the citizens of our neighborhood the opportunities to get their own financial foundations re-calibrated so that individuals and families can become financially stronger and independent.”

The Goodman Branch is 5,300 square feet and offers full-service personal, business banking, and wealth management services to meet the financial needs of residents. Amenities include ATMs (vestibule and drive-up), teller drive-up lanes, bike rack, and accessibility to the bus line.

Latoya Sneed is the branch manager of the new Goodman location, which employs nine as part of the ESL workforce of more than 900 employees throughout Greater Rochester. Members of the staff are bilingual in English and Spanish to meet the needs of Spanish-speaking members.

The Goodman Branch is the second of three new branch builds in the City of Rochester by ESL. The first was the Lake Ave. Branch in the Edgerton Neighborhood that opened at the end of 2021. The third location is still being determined.

About ESL Federal Credit Union

With more than 100 years of locally owned history, ESL Federal Credit Union serves as a full-service financial institution to more than 400,000 members and 15,500 businesses. Founded in 1920, the company provides personal banking, business banking, mortgage services, and wealth management services through its locally based 24-branch network; telephone, mobile and online banking; and live chat center.

The Rochester-based financial institution employs approximately 900 people in the Greater Rochester area and holds more than $9 billion in assets. Since 1996, ESL has paid out 28 consecutive Owners’ Dividends to its members totaling more than $265 million. Since the creation of its Community Impact initiative in 2018, ESL has reinvested more than $100 million in grants throughout the community. The company has appeared on Great Place to Work® lists since 2010. ESL Federal Credit Union is headquartered at 225 Chestnut Street, in Rochester, and can be found online at

For more information, contact:

Rich Pulvino, APR
VP/Director, Marketing