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ESL Launches Second Round of Black and Latino Equity Grant Program

New program expands pool of applicants eligible for funding to help them maintain and improve programs and services for underserved communities in need.

Rochester, NY — As part of its mission to help address racial and ethnic inequities in the Greater Rochester region, ESL has launched the second round of its Black and Latino Equity Grant Program to invest in organizations that are focused on uplifting the communities most impacted inequities.

Under the new Black and Latino Equity Grant program, eligibility for funding from ESL has expanded to include grassroots and community-led initiatives and faith-based organizations. ESL will provide up to $50,000 maximum per eligible organization. Black and Latino-led organizations engaged in community-centered work are strongly encouraged to apply for this new funding opportunity.

Since last year, equity grants have been awarded to 75 local organizations totaling more than $2,795,668. Three examples of such grants include: Rise Up Rochester (violence prevention/support), Generation Outreach (entrepreneurial program for youth), and Partners in Community Development (mental health).

“ESL is committed to an equitable and resilient community, and we must invest in community-centered work if we are to make this a reality for all residents,” said Ajamu Kitwana, Vice President/Director, Community Impact, ESL Federal Credit Union. “The equity grants can help improve the quality of life for many individuals and families from undeserved communities. The opportunities for these positive changes improve greatly when organizations throughout Greater Rochester are committed to addressing their needs.”

“ESL is committed to an equitable and resilient community, and we must invest in community-centered work if we are to make this a reality for all residents,” said Ajamu Kitwana, Vice President/Director, Community Impact, ESL Federal Credit Union. “The equity grants can help improve the quality of life for many individuals and families from undeserved communities. The opportunities for these positive changes improve greatly when organizations throughout Greater Rochester are committed to addressing their needs.”

Eligible applicants include grassroots/community-led initiatives, faith-based organizations, and 501(c)(3) nonprofit organizations in the counties of: Genesee, Livingston, Monroe, Ontario, Orleans, and Wayne. Funding requests can be made via https://eslcf.fluxx.io/apply/equity in one or more of the following areas:

  • Day to day operating support
  • Program piloting and expansion
  • Overall effectiveness and sustainability (such as data management, strategic planning, marketing/outreach)
  • Capital requests for equipment, supplies, or renovations

To learn more about Community Impact initiatives at ESL, organization should visit www.esl.org/community/community-impact or contact the Community Impact team with any questions at impact@esl.org.

The Community Impact team at ESL was created in an effort to support the building of a healthy, resilient and equitable Greater Rochester. The Community Impact efforts of ESL focus on expanding individual opportunity, building strong neighborhoods and strengthening organizations and systems. Since the creation of the Community Impact team in 2018, the philanthropic reinvestments from ESL in the community have totaled more than $70 million.

About ESL Federal Credit Union

With more than 100 years of locally owned history, ESL Federal Credit Union serves as a full-service financial institution to more than 391,000 members and 14,000 businesses. Founded in 1920, the company provides personal banking, business banking, mortgage services and wealth management services through its locally based 23-branch network; telephone, mobile and online banking; and live chat center.

The Rochester-based financial institution employs approximately 920 people in the Greater Rochester area and holds more than $9.2 billion in assets. Since 1996, ESL has paid out 27 consecutive Owners’ Dividends to its members, totaling more than $240 million. Since the creation of its Community Impact initiative in 2018, ESL has reinvested more than $70 million in grants throughout the community. The company has appeared on the Great Place to Work® Best Small & Medium Workplaces list for 11 years, since 2010. ESL Federal Credit Union is headquartered at 225 Chestnut Street, in Rochester and can be found online at www.esl.org.

Connect with ESL on Twitter (@ESLFCU) and Facebook.com/ESLFCU.

For more information, contact:

Patricia Cruz-Irving
Corporate Communications
pcruz-irving@esl.org
585.208.6049