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ESL Federal Credit Union Selected to Center for Financial Solutions Innovation’s 2019 Financial Health Leaders Program

Rochester, NY — ESL Federal Credit Union is pleased to announce that is has been chosen to take part in the Center for Financial Solutions Innovation’s (CFSI) 2019 Financial Health Leader Program.

According to CFSI, leaders in this program are selected “based on their efforts to measure the financial health of their individual or small business customers, employees, and/or clients.” As part of the program, ESL must meet annual Leader requirements, which adjust year-to-year based on the latest advances in financial health innovation.

“Being selected to the 2019 Financial Health Leaders Program demonstrates ESL’s commitment to improving the financial health of our members,” says Malik Evans, Financial Wellness Manager, ESL Federal Credit Union. “Improving financial health begins with benchmarking. By understanding the current state of our memberbase, we can properly design products, services, programs, tools, and other resources that can contribute to improving financial health over time.”

Back in 2018 as part of the Financial Health Leaders Program, ESL dedicated its resources to measuring how its Personal Banking members Spend, Save, and Borrow—three of the four Indicators of Financial Health identified by CFSI, and a vital starting point for committing to improvement. According to CFSI, individuals are financially healthy when:

  • Spend
    • Spend less than income
    • Pay bills on time and in full
  • Save
    • Have sufficient living expenses in liquid savings
    • Have sufficient long-term savings or assets
  • Borrow
    • Have a sustainable debt load
    • Have a prime credit score
  • Plan
    • Have appropriate insurance
    • Plan ahead for expenses

In the 2019 program, ESL commits to measuring how members Plan for their futures (the fourth Indicator of Financial Health), and measuring business checking and savings account management among its more than 9,000 Business Banking members.

ESL will use the analyzed data across the Spend, Save, Borrow, and Plan indicators to serve as benchmarks to understand its members’ needs when it comes to financial health. The identified trends will allow the company to develop products and resources that can provide assistance and guidance for members.

About ESL Federal Credit Union

With nearly 100 years of locally-owned history, ESL Federal Credit Union serves as a full-service financial institution to approximately 357,000 members world-wide. The company provides personal, business banking, and wealth management services through its locally-based 21 branch network, telephone, mobile, online, and live chat center.

The Rochester-based financial institution employs more than 800 people in Rochester, New York and holds $6.1 billion in assets. The company has appeared on the Great Place to Work® Best Small & Medium Workplaces list for eight years since 2010. ESL Federal Credit Union is headquartered at 225 Chestnut Street, in Rochester, and can be found on the Internet at

Find and connect with ESL on Twitter (@ESLFCU) and

For more information, contact:

Rich Pulvino, APR
Vice President/Director, Corporate Communications