October 2025
Welcome to the ESL Mind Your Business Series! In this series, we highlight small business owners who share their success strategies and practical advice for others who have recently started or are planning to start their own small business.
We invite you to learn more about Oxygen Yoga & Fitness in Brighton, New York from the owners, Jenny Farrell and Liz Hayes, in part one of our two-part interview.
Q&A with owners Jenny Farrell and Liz Hayes
Tell us about your journey.
We have always been involved in health & fitness in some capacity. Liz is a nurse practitioner and has an infrared sauna in her basement. She was an avid user and believer in the power of “heat” and what it did for her both mentally and physically, especially during Covid. Jenny earned a master’s degree in nutrition, and from there became a personal trainer and worked in health clubs all over Rochester before pursuing a corporate career in sales management and training.
We both knew that if there were ever a chance to make our passion a career, and we would jump at the chance.
In 2023, we realized we wanted to live out our dream and find a way to bring a unique style of fitness to this community. We researched Infrared heat and exercise, found Oxygen, and the vision took off! We opened our first studio in May 2025.
What are some of your success strategies?
Since we are new — we are still figuring out what “best practices” and strategies will work for us and our members. We have always believed that the Oxygen brand is strong, and it has been successful for a reason. It’s the mix of state-of-the-art science, quality classes, and a studio of community where members can be empowered to be their best selves. That certainly hasn’t changed, and we are learning everyday what that looks like for the people that have joined.
