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Bankers on the Runway at Rochester’s Fashion Week

ESL employees joined professional models to strut their stuff at Rochester’s Fashion Week, the premiere fashion extravaganza to raise needed funds for the Center for Youth.

October 2015

If you think the fashion runway is for professional models only, then think again. Better known for their pinstriped suits and buttoned-up attitudes, seven bankers from ESL Federal Credit Union volunteered to strut their stuff at this year's Fashion Week of Rochester to help raise money and awareness for the Center for Youth.

ESL was a corporate sponsor of two runway shows held during Fashion Week on October 14: Fashion 9 to 5 and Puppy LoveFashion 9 to 5 was held at noon and featured fashion-forward professional attire showcased by models from various local businesses, including ESL. The evening Puppy Love show used professional models and dogs wearing women’s and men’s accessories!

“Although walking in a fashion show is a little out of my comfort zone, I was thrilled to participate for such a great cause,” said Maureen Wolfe, one of the Fashion 9 to 5 models and ESL Senior Vice President and Director, Human Resources & Community Relations. Other ESL models represented the Business Banking, Branch & Contact Center, Learning & Development, Business Growth, and Marketing departments at ESL.

The Center for Youth received over $200,000 in profits from Fashion 9 to 5 and other runway shows featured during Fashion Week of Rochester, and they will use the money to fund their comprehensive programs and services – including education, counseling, and emergency shelter to local youth in crisis.

Launched in 2010, Fashion Week was originally a three-day event that featured local designers, boutiques, businesses, and artists, while simultaneously casting a light on youth homelessness. During the past six years, the event has become a week-long event that includes five runway shows.








Sponsored by ESL, the popular "Puppy Love" event showcased both human and canine models.

Photos courtesy of Brandon Vick Photography and ESL.

View Democrat & Chronicle article spotlighting the Fashion 9 to 5 runway show.