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The Newest ESL at 250 Lake Avenue is Now Open

Our move from State Street to Lake Avenue is complete. We welcome you to visit our new branch, enjoy the conveniences—like drive-up ATMs and tellers, and free parking—and complete a Grand-Opening Sweepstakes entry form.

Enter for a Chance to Win1

$2,300 Grand Prize

1 drawing, 1 winner

ESL Visa® Gift Cards

Valued at $50-$100
3 drawings, 3-4 winners each

It’s more than relocating, it’s enabling greater accessibility
We’re ready to provide the best experience with the service, products, and guidance you know and expect.

1: No purchase necessary to enter to win. Sweepstakes is open to legal residents of New York State who are 18 years of age and older. Employees, Board Members, and immediate family members (living in the same household as the ESL employee) of ESL, ESL Investment Services, LLC, ESL Trust Services, LLC, and Cooper/Haims Advisors, LLC, are not eligible. Sweepstakes are subject to all applicable federal, state, and local laws and regulations. To enter: Beginning at 9 a.m. Eastern Time (“ET”) on December 27, 2021 and ending at 11:59:59 p.m. on April 1, 2022, individuals who are 18 years of age and older, must complete an entry form and deposit it in the sweepstakes box located at the ESL Lake Avenue Branch, 250 Lake Avenue, Rochester, NY 14608. To enter without purchase or other obligation: Provide your name, address (no P.O. Box), city, state, Zip Code, day and evening phone numbers, email address, and the words ESL Lake Avenue Grand Opening Sweepstakes, Alternative Means of Entry c/o ESL Federal Credit Union, P.O. Box 92714, Rochester, NY 14692-8814. Non-purchase entries must be postmarked by January 14, 2022 for the January 21, 2022 drawing, February 11, 2022 for the February 18, 2022 drawing, and March 11, 2022 for the March 18, 2022 drawing. One entry per envelope. No mechanical reproductions permitted. Void where prohibited. Drawings will be held between January 21, 2022 and March 18, 2022. Grand prize drawing will be held on April 1, 2022. For Official Rules, go to or mail a self-addressed, stamped envelope to: ESL Lake Avenue Grand Opening Sweepstakes c/o ESL Federal Credit Union, P.O. Box 92714, Rochester, NY 14692-8814. Sponsored 2021 by ESL Federal Credit Union, 225 Chestnut Street, Rochester, NY 14604. Membership subject to eligibility. ESL is a registered service mark of ESL Federal Credit Union.