Thrive Where You Belong

We are a community in progress. Tightly connected by our potential, we’re moving forward through constant change, redefining what matters and discovering something bigger than ourselves: the worth of our collective strength.

As a customer of ESL, you’re planting the seeds for a better financial future: for you, your family, your business, and our community. You’re part of a movement committed to the advancement and prosperity of our region. Because we believe we’re all partners in an even Greater Rochester.

At ESL, our focus beyond a superior customer experience is providing essential guidance to stimulate greater financial wellness for every customer — reinvesting in people, programs, and businesses to help grow the local economy, and creating and supporting true community impact and better quality of life for all.

Let’s progress together.

Customer Stories: What it means to Belong to Something Bigger


Stephen is a retired engineer and project manager. He has shared the values and support of ESL for 40+ years. “The whole is greater than the sum of its parts.”

Read Stephen's story


Ramir credits ESL for helping him gain financial responsibility personally and professionally. “It’s understanding your power and that the future holds no limits.”

Read Ramir's story


For Thalia and her family, "Belong to something bigger" means opening doors to what’s possible. ESL helped bring that dream to life. “We see the bigger picture.”

Read Thalia's story

Customer Stories & Photo Gallery

Meet all 21 customers featured in our new ESL brand campaign and learn what “Belong to something bigger” means to each of them.

Behind What's Bigger

We captured what went on behind the scenes of the new ESL brand campaign and how it all came together. Take a look.

You Belong Stories

Read more stories of customers achieving their goals, thriving, and progressing together with ESL.