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This is more than finances. This is our future.

As an ESL member, you belong to something bigger. You’re planting the seeds for a better financial future: for you, your family, your business, and our community. You’re part of a movement committed to the advancement and prosperity of our region. Because we believe we’re all stakeholders in an even Greater Rochester.

At ESL, our focus beyond a superior customer experience is providing essential guidance to stimulate greater financial wellness for every member. Reinvesting in people, programs, and businesses to help grow the local economy. And collectively creating and supporting true community impact and better quality of life for all.

Brand Stories

Watch how ESL worked to support local vaccine coordination and distribution efforts.

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Let’s progress together.

See how members are partners in our Purpose:

Rosa Marie

Rosa Marie is a groundbreaking entrepreneur and nurturing mother of two. As the Founder and President of Marvelous Minds Academy in Rochester, Rosa provides enriched learning and affordable 7-day childcare with flexible early morning and late evening hours to accommodate parents with non-traditional work hours or who are pursuing higher education goals. A passionate innovator, she plans to be the first in the area to offer 24-hour childcare to fill a much-needed void in the community. Rosa gratefully said, “I am here today because people saw value in me and my vision.”

Sue and Bob Onderdonk

Sue and Bob Onderdonk, married for 38 wonderful years, are enjoying life in Churchville with their kids and grandkids, and thinking about how they’ll spend time in retirement in a few years. As lifelong residents of the area, Sue and Bob appreciate this close-knit community that looks out for one another. They share that connectedness through their work (Sue is a massage therapist and Bob is a machinist/engineer), involvement in the Churchville Soccer Association, and small gestures of kindness toward others that bring more happiness. Sue added, “I can’t change the world, but I can help one person at a time.”

Wally Morse

Wally Morse is the President of Wm. B. Morse Lumber Co., a local family business started five generations ago in 1853. For more than 160 years, the organization has provided the materials builders have used to develop neighborhoods and businesses all around the Greater Rochester region. “We’ve helped to build the community in the most tangible sense,” Wally said. Providing good employment is another way the company contributes to the circle of community support. Wally ensures the Morse legacy will remain here, continuing to expand in the ever-changing construction industry and grow with the next generation of family.