Welcome, Generations Customers!

Belong to something bigger.

ESL Federal Credit Union (ESL) is in the process of acquiring and assuming substantially all the assets and liabilities of Generations Bank. Once complete, you’ll officially become part of the ESL family. ESL is the largest locally-led financial institution in the Greater Rochester region. We’re excited to welcome you, and we look forward to providing you with outstanding service and helping you achieve your financial goals.

Headshot of ESL President and CEO Faheem Masood
Faheem Masood
ESL President & CEO
“We’re thrilled to welcome Generations customers to the ESL family. We’re committed to helping you meet your financial needs with a superior customer experience and innovative solutions. We look forward to building lasting relationships in the community we now call home and partnering together on your financial journey.”

– Faheem Masood, President and Chief Executive Officer of ESL Federal Credit Union
Photo of Kevin, an ESL customer
Kevin, ESL Customer

Our Commitment to You

With more than 100 years of serving the Greater Rochester Region, ESL is dedicated to helping you — and our community — thrive and prosper.

  • Community Impact. We reinvest locally, support neighborhoods and businesses, and offer a wide range of consumer, business, and wealth management services to help you reach your goals.
  • Exceptional Service. You’ll enjoy expanded digital tools, access to 30+ branches and 50+ ATM locations, and personal service from dedicated, locally staffed phone and Live Chat Banking teams.
  • Owners’ Dividend. As an ESL member, you may be eligible for our unique Owners’ Dividend — our way of sharing our success with you.
  • Financial Solutions. We offer a full range of checking, savings, loans, mortgages, and wealth management solutions for individuals and businesses.